The initial craze of ICOs all pulling in millions of dollars of investment has definitely tapered as the SEC starts to regulate the investment space more closely. The upshot is that crypto-based companies looking to build a product or a platform through investment from a token sale need to be very smart with their branding in order to catch the eyes of investors.

The fact of the matter is that rarely if ever, will your ICO succeed without a robust marketing plan built around an ICO that reaches a target audience and generates a ton of digital interest. Of course…

Lama Kanj

Sometimes I post about disruptive tech and marketing

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store